Mr. Jobs just put out a whole new range of products, unveiling Leopard, a whole new range of collaborations, applications, and let us not forget the iPhone coming out late this month. I’m watching the Keynote right now, and he’s going on and on about how great Apple computer is…. what he’s not saying, and what I really want him to talk about is Apple computers quest to going green. Today I read this in the Globe:

“New research shows that computers generate an estimated 35 million tons of [carbon dioxide]. each year,” says The Independent on Sunday. “And Gartner, the international information technology company, estimates that globally the IT industry accounts for around 2 per cent of carbon dioxide emissions – much the same as aviation. It takes around 1.8 tons of chemicals, fossil fuels, and water to produce a PC, and its operation generates 0.1 tons of carbon dioxide in a typlical year. They last, on average, for three years and, once junked, most are buried in landfills. The soil where they are buried can become polluted with cadmium and mercury.”

 

Here I am, using my Mac to send you this message. I am a proud Mac user. I love my Mac and I could not do the work that I do without it. Please Steve, here this plea. Not only am I a Mac user, I am also an environmentalist. When I searched for the word green on the Apple website the only thing I found was this. Where is the commitment to the environment? Please don’t force me to switch to a Greener PC armed with Linux, as that is where I am probably going to go the next time I invest in a new system. I love Macs, they give me the creative freedom and flexibility complete with a stable platform. It seems like you care more about the market than the planet. You’re pitching a new Mac, that can play video games besides Myst, and organize data at startling rates. We already know that Macs rule, but you’re die hard fans aren’t looking to play the new war game, they’re looking for a new hardware that is radically different than PCs, in that they will actually be good for the environment. Maybe this doesn’t exist and that’s why you’re not even bothering trying, but I hope you do listen to our pleas.

Let’s start here: